/* Page styles for /seo/  (from best_ref/BESTO - Seo Service page.html) */
:root{--orange:#ff641f;
  --orange-dark:#d94d12;
  --ink:#101317;
  --muted:#59616b;
  --soft:#fff7f2;
  --line:#e8e8e8;
  --dark:#0d0f11;
  --dark2:#15181c;
  --white:#fff;
  --max:1240px;
  --radius:20px;}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;
  font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif;
  color:var(--ink);
  background:#fff;
  line-height:1.65;}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit}
.wrap{width:min(var(--max),calc(100% - 48px));margin:auto}
.eyebrow{color:var(--orange);
  font-size:12px;
  font-weight:800;
  letter-spacing:2px;
  text-transform:uppercase;}
h1,h2,h3,p{margin-top:0}
h1{font-size:clamp(42px,5vw,72px);
  line-height:1.04;
  letter-spacing:-2.5px;
  margin:12px 0 22px;
  max-width:900px;}
h2{font-size:clamp(32px,4vw,52px);
  line-height:1.08;
  letter-spacing:-1.7px;
  margin:8px 0 18px;}
h3{font-size:21px;
  line-height:1.25;
  margin:10px 0 10px;}
p{color:var(--muted);font-size:17px}
.section{padding:105px 0}
.section.alt{background:#fafafa}
.section-head{max-width:820px;margin-bottom:48px}
.section-head p{max-width:760px}
.btn{display:inline-flex;
  align-items:center;
  justify-content:center;
  min-height:52px;
  padding:0 24px;
  border-radius:10px;
  font-weight:800;
  transition:.2s ease;}
.btn.primary{background:var(--orange);color:#fff}
.btn.primary:hover{background:var(--orange-dark);transform:translateY(-2px)}
.btn.secondary{border:1px solid #d7d7d7;background:#fff}
.btn.secondary:hover{border-color:var(--orange);color:var(--orange)}
.buttons{display:flex;gap:12px;flex-wrap:wrap}
.hero{padding:86px 0 78px;
  background:
    radial-gradient(circle at 82% 20%,rgba(255,100,31,.13),transparent 28%),
    linear-gradient(180deg,#fff 0%,#fffaf7 100%);}
.hero-grid{display:grid;
  grid-template-columns:minmax(0,1.15fr) minmax(380px,.85fr);
  gap:70px;
  align-items:center;}
.hero-copy{max-width:760px;font-size:19px}
.trust-row{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.trust-pill{border:1px solid #e5e5e5;
  border-radius:999px;
  padding:8px 13px;
  font-size:13px;
  font-weight:700;
  background:#fff;}
.system-card{border:1px solid #ffd9c8;
  background:#fff;
  border-radius:24px;
  padding:28px;
  box-shadow:0 20px 60px rgba(30,20,10,.08);}
.system-title{display:flex;justify-content:space-between;align-items:center;margin-bottom:24px}
.system-title strong{font-size:14px;letter-spacing:1.3px}
.system-title span{font-size:12px;color:#7a7f86}
.flow{display:grid;gap:10px}
.flow-item{display:flex;
  align-items:center;
  justify-content:space-between;
  padding:16px 18px;
  border:1px solid #ececec;
  border-radius:12px;
  background:#fff;
  font-weight:800;}
.flow-item b{color:var(--orange);font-size:18px}
.flow-item.active{border-color:#ffc5a9;background:#fff7f2}
.flow-arrow{text-align:center;color:var(--orange);font-weight:900}
.outcome-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.outcome-card{border:1px solid var(--line);
  border-radius:16px;
  padding:26px;
  background:#fff;}
.outcome-card .num{color:var(--orange);font-weight:900;font-size:13px}
.problem-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.problem-card{background:#fff;
  border:1px solid var(--line);
  border-radius:16px;
  padding:27px;}
.problem-card .num{font-size:12px;color:var(--orange);font-weight:900;letter-spacing:1px}
.framework{display:grid;
  grid-template-columns:repeat(6,1fr);
  border:1px solid var(--line);
  border-radius:18px;
  overflow:hidden;
  background:#fff;}
.framework-item{padding:28px 22px;border-right:1px solid var(--line)}
.framework-item:last-child{border-right:0}
.framework-item .num{font-size:12px;color:var(--orange);font-weight:900}
.framework-item h3{font-size:18px}
.service{display:grid;
  grid-template-columns:minmax(0,1fr) minmax(320px,.75fr);
  gap:70px;
  align-items:center;}
.service.reverse{grid-template-columns:minmax(320px,.75fr) minmax(0,1fr)}
.service.reverse .service-copy{order:2}
.service.reverse .service-panel{order:1}
.service-copy p{max-width:760px}
.service-panel{background:#fff;
  border:1px solid #eadfd8;
  border-radius:20px;
  padding:28px;}
.service-panel.dark{background:var(--dark);border-color:var(--dark);color:#fff}
.service-panel.dark p{color:#c8cdd2}
.service-panel h3{margin-top:0}
.pills{display:flex;flex-wrap:wrap;gap:9px;margin-top:20px}
.pill{padding:8px 12px;
  border:1px solid #e5e5e5;
  border-radius:999px;
  font-size:13px;
  font-weight:700;
  background:#fff;}
.learn{display:inline-flex;margin-top:12px;color:var(--orange);font-weight:800}
.ownership{display:grid;grid-template-columns:.85fr 1.15fr;gap:55px;align-items:start}
.ownership-box{background:var(--dark);
  color:#fff;
  border-radius:22px;
  padding:34px;
  position:sticky;
  top:110px;}
.ownership-box p{color:#c9cdd1}
.criteria{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}
.criteria div{padding:22px;
  border:1px solid var(--line);
  border-radius:14px;
  background:#fff;}
.criteria strong{display:block;margin-bottom:6px}
.architecture{background:var(--dark);
  color:#fff;
  border-radius:24px;
  padding:45px;}
.architecture p{color:#c8cdd2}
.arch-line{display:flex;
  align-items:center;
  justify-content:center;
  flex-wrap:wrap;
  gap:10px;
  margin-top:28px;}
.arch-node{padding:14px 17px;
  border:1px solid rgba(255,255,255,.2);
  border-radius:10px;
  background:#171a1e;
  font-size:14px;
  font-weight:800;}
.arch-arrow{color:var(--orange);font-size:22px;font-weight:900}
.process{display:grid;grid-template-columns:repeat(7,1fr);gap:12px}
.process-card{padding:23px;border:1px solid var(--line);border-radius:14px;background:#fff}
.process-card .num{color:var(--orange);font-weight:900;font-size:12px}
.business-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.business-card{padding:28px;border:1px solid var(--line);border-radius:16px;background:#fff}
.measure-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.measure-card{padding:27px;border-radius:16px;background:#fff;border:1px solid var(--line)}
.measure-card strong{display:block;font-size:20px;margin-bottom:6px}
.why{display:grid;
  grid-template-columns:.85fr 1.15fr;
  gap:70px;
  align-items:start;}
.why-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.why-item{padding:23px;border:1px solid var(--line);border-radius:14px;background:#fff}
.why-item strong{display:block;margin-bottom:6px}
.why-item p{font-size:15px;margin-bottom:0}
.case{background:linear-gradient(135deg,#111417,#1c2025);
  color:#fff;
  border-radius:24px;
  padding:48px;}
.case p{color:#c8cdd2}
.case-grid{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center}
.case-placeholder{display:grid;
  grid-template-columns:repeat(2,1fr);
  gap:12px;}
.case-stat{padding:22px;border:1px solid rgba(255,255,255,.14);border-radius:14px;background:rgba(255,255,255,.03)}
.case-stat b{display:block;font-size:28px;color:var(--orange)}
.qualify{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.qualify-box{padding:30px;border-radius:18px;border:1px solid var(--line);background:#fff}
.qualify-box.good{border-color:#cfe9d7}
.qualify-box.no{border-color:#f0d1c5}
.qualify-list{display:grid;gap:12px;margin-top:18px}
.qualify-list div{display:flex;gap:10px;align-items:flex-start}
.qualify-list div::before{content:"✓";color:var(--orange);font-weight:900}
.qualify-box.no .qualify-list div::before{content:"×";color:#777}
.faq{max-width:900px}
details{border-top:1px solid var(--line);padding:20px 0}
details:last-child{border-bottom:1px solid var(--line)}
summary{cursor:pointer;font-size:18px;font-weight:800;list-style:none;padding-right:30px;position:relative}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";position:absolute;right:0;color:var(--orange);font-size:24px;top:-4px}
details[open] summary::after{content:"−"}
details p{margin:13px 0 0;max-width:820px}
.final-cta{padding:95px 0}
.cta-box{text-align:center;
  background:var(--soft);
  border:1px solid #ffd7c4;
  border-radius:26px;
  padding:65px 25px;}
.cta-box p{max-width:720px;margin:0 auto 26px}
.reassure{margin-top:16px;font-size:13px;color:#6c7177}
.related-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.related-box{padding:30px;border:1px solid var(--line);border-radius:18px;background:#fff}
.related-links{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}
.related-links a{padding:9px 13px;border:1px solid #e5e5e5;border-radius:999px;font-size:13px;font-weight:700}
.related-links a:hover{border-color:var(--orange);color:var(--orange)}
@media(max-width:1100px){
  .hero-grid,.service,.service.reverse,.ownership,.why{grid-template-columns:1fr}
  .service.reverse .service-copy,.service.reverse .service-panel{order:initial}
  .ownership-box{position:static}
  .framework{grid-template-columns:repeat(3,1fr)}
  .framework-item:nth-child(3){border-right:0}
  .framework-item:nth-child(n+4){border-top:1px solid var(--line)}
  .process{grid-template-columns:repeat(4,1fr)}
  .outcome-grid{grid-template-columns:repeat(2,1fr)}
  .business-grid{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:820px){
  .wrap{width:min(100% - 32px,680px)}
  .hero{padding:60px 0}
  .hero-grid{gap:38px}
  h1{letter-spacing:-1.6px}
  .section{padding:75px 0}
  .outcome-grid,.problem-grid,.business-grid,.measure-grid,.qualify,.related-grid,.why-grid{grid-template-columns:1fr}
  .framework{grid-template-columns:1fr 1fr}
  .framework-item{border-right:0!important;border-bottom:1px solid var(--line)}
  .framework-item:last-child{border-bottom:0}
  .criteria{grid-template-columns:1fr}
  .process{grid-template-columns:1fr 1fr}
  .case{padding:34px 24px}
  .case-grid{grid-template-columns:1fr;gap:30px}
  .architecture{padding:32px 22px}
  .arch-arrow{display:none}
}
@media(max-width:520px){
  .wrap{width:calc(100% - 24px)}
  .hero-copy,p{font-size:16px}
  .buttons{display:grid}
  .btn{width:100%}
  .framework,.process{grid-template-columns:1fr}
  .framework-item{border-bottom:1px solid var(--line)}
  .system-card{padding:20px}
  .service-panel{padding:22px}
  .case-placeholder{grid-template-columns:1fr}
}
:focus-visible{outline:3px solid rgba(255,100,31,.45);outline-offset:3px}