/* Page styles for /pay-per-click-ads/  (from best_ref/Google ads ppc.html) */
:root{--orange:#f56622;--dark:#171a1e;--text:#20242a;--muted:#69727c;--line:#e4e6e8;--soft:#fff8f3}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:Arial,Helvetica,sans-serif;color:var(--text);line-height:1.65}
a{text-decoration:none;color:inherit}
.wrap{width:min(1180px,92%);margin:auto}
.btn{display:inline-flex;align-items:center;justify-content:center;padding:12px 20px;border:1px solid #d4d8dc;border-radius:8px;font-size:12px;font-weight:800}
.primary{background:var(--orange);border-color:var(--orange);color:#fff}
.crumb{padding:18px 0;font-size:11px;color:var(--muted)}
.section{padding:82px 0}
.soft{background:var(--soft)}
.ey{font-size:10px;letter-spacing:1.7px;color:var(--orange);font-weight:900;margin-bottom:12px}
h1,h2,h3{margin:0;line-height:1.12}
h1{font-size:56px;letter-spacing:-2.5px}
h1 span{color:var(--orange)}
h2{font-size:39px;letter-spacing:-1.4px}
h3{font-size:20px}
.lead{font-size:15px;line-height:1.8;color:var(--muted)}
.hero{padding:66px 0 82px;background:linear-gradient(#fff,#fff9f5)}
.hero-grid{display:grid;grid-template-columns:1.06fr .94fr;gap:56px;align-items:center}
.hero-copy{max-width:690px;margin-top:20px}
.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:27px}
.visual{background:#fff;border:1px solid var(--line);border-radius:21px;padding:27px;box-shadow:0 20px 55px #0000000b}
.journey{margin-top:22px}
.journey .j{display:flex;align-items:center;gap:13px;padding:14px 0;border-bottom:1px solid var(--line)}
.journey .j:last-child{border-bottom:0}
.num{width:30px;height:30px;border-radius:50%;display:grid;place-items:center;background:var(--dark);color:#fff;font-size:10px;font-weight:800;flex:none}
.journey strong{font-size:13px}
.journey span{display:block;font-size:11px;color:var(--muted)}
.two{display:grid;grid-template-columns:.9fr 1.1fr;gap:58px;align-items:start}
.quote{border-left:3px solid var(--orange);padding-left:20px;font-size:21px;font-weight:750;line-height:1.4;margin-top:25px}
.compare{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line);border-radius:18px;overflow:hidden;margin-top:38px}
.compare>div{padding:29px}
.compare>div:first-child{border-right:1px solid var(--line)}
.compare .paid{background:var(--soft)}
.compare ul{padding-left:18px;color:var(--muted);font-size:12.5px;line-height:1.9}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:15px;margin-top:38px}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:38px}
.card{background:#fff;border:1px solid var(--line);border-radius:17px;padding:27px}
.card h3{font-size:20px;margin-bottom:9px}
.card p{font-size:12.5px;color:var(--muted);margin:0}
.audit{margin-top:38px;background:var(--dark);color:#fff;border-radius:20px;padding:32px;display:grid;grid-template-columns:1fr auto;gap:25px;align-items:center}
.audit p{font-size:13px;color:#c7ccd1;margin:8px 0 0}
.campaign{display:grid;grid-template-columns:repeat(2,1fr);gap:15px;margin-top:38px}
.campaign .card{min-height:175px}
.tag{font-size:10px;letter-spacing:1px;color:var(--orange);font-weight:900}
.intent{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:38px}
.intent .card h3{font-size:18px}
.query{display:inline-block;background:#f4f5f6;border-radius:7px;padding:6px 8px;margin:4px 2px 0 0;font-size:10.5px;color:#555}
.path{display:grid;grid-template-columns:repeat(4,1fr);gap:9px;margin-top:38px}
.path div{padding:22px 12px;text-align:center;border:1px solid var(--line);border-radius:12px;font-size:11px;font-weight:800}
.path div:nth-child(2){background:#fff8f3}
.path div:nth-child(4){background:var(--dark);color:#fff;border-color:var(--dark)}
.adbox{border:1px solid var(--line);border-radius:18px;background:#fff;padding:25px;margin-top:38px}
.adline{border-bottom:1px solid var(--line);padding:10px 0;font-size:12px}
.adline:last-child{border:0}
.adline strong{display:block;font-size:15px}
.adline span{font-size:11px;color:var(--muted)}
.metric{display:grid;grid-template-columns:repeat(5,1fr);gap:10px;margin-top:38px}
.metric div{padding:20px 10px;text-align:center;border:1px solid var(--line);border-radius:13px;background:#fff}
.metric strong{display:block;font-size:17px}
.metric span{font-size:10px;color:var(--muted)}
.faq{max-width:900px;margin:38px auto}
details{border-top:1px solid var(--line);padding:18px 0}
details:last-child{border-bottom:1px solid var(--line)}
summary{font-size:15px;font-weight:800;cursor:pointer}
details p{font-size:13px;color:var(--muted)}
.cta{background:var(--dark);color:#fff;text-align:center;padding:88px 0}
.cta .lead{max-width:720px;margin:18px auto;color:#c5cacf}
@media(max-width:1000px){
  h1{font-size:47px}
  .hero-grid,.two{grid-template-columns:1fr}
  .grid3,.intent,.metric{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:650px){
  h1{font-size:39px}
  h2{font-size:31px}
  .compare,.grid2,.grid3,.campaign,.intent,.path,.metric{grid-template-columns:1fr}
  .compare>div:first-child{border-right:0;border-bottom:1px solid var(--line)}
  .audit{grid-template-columns:1fr}
  .actions .btn{width:100%}
}