/* Page styles for /meta-ads/  (from best_ref/meta ads.html) */
:root{--orange:#f56622;--ink:#171a1e;--text:#25292e;--muted:#68717b;--line:#e5e7e9;--cream:#fff8f3;--white:#fff}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:Arial,Helvetica,sans-serif;color:var(--text);line-height:1.65;background:#fff}
a{text-decoration:none;color:inherit}
.wrap{width:min(1180px,92%);margin:auto}
.btn{display:inline-flex;align-items:center;justify-content:center;padding:12px 20px;border:1px solid #d2d6da;border-radius:8px;font-size:12px;font-weight:800}
.btn.primary{background:var(--orange);border-color:var(--orange);color:#fff}
.breadcrumb{padding:18px 0;font-size:11px;color:var(--muted)}
.section{padding:84px 0}
.cream{background:var(--cream)}
.eyebrow{font-size:10px;letter-spacing:1.8px;font-weight:900;color:var(--orange);margin-bottom:12px}
h1,h2,h3{margin:0;line-height:1.12}
h1{font-size:57px;letter-spacing:-2.7px}
h1 span,h2 span{color:var(--orange)}
h2{font-size:40px;letter-spacing:-1.5px}
h3{font-size:20px}
.lead{font-size:15px;color:var(--muted);line-height:1.8}
.hero{padding:62px 0 84px;background:linear-gradient(180deg,#fff 0,#fffaf7 100%)}
.hero-grid{display:grid;grid-template-columns:1.06fr .94fr;gap:58px;align-items:center}
.hero-copy{max-width:700px;margin-top:20px}
.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}
.panel{background:#fff;border:1px solid var(--line);border-radius:22px;padding:28px;box-shadow:0 20px 55px rgba(0,0,0,.06)}
.journey{margin-top:22px}
.journey-row{display:flex;gap:13px;align-items:center;padding:14px 0;border-bottom:1px solid var(--line)}
.journey-row:last-child{border-bottom:0}
.circle{width:31px;height:31px;border-radius:50%;display:grid;place-items:center;background:var(--ink);color:#fff;font-size:10px;font-weight:800;flex:none}
.journey-row strong{display:block;font-size:13px}
.journey-row small{display:block;color:var(--muted);font-size:11px}
.two{display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:start}
.quote{border-left:3px solid var(--orange);padding-left:20px;font-size:21px;font-weight:750;line-height:1.4;margin-top:25px}
.cards3{display:grid;grid-template-columns:repeat(3,1fr);gap:15px;margin-top:38px}
.cards2{display:grid;grid-template-columns:1fr 1fr;gap:15px;margin-top:38px}
.card{background:#fff;border:1px solid var(--line);border-radius:17px;padding:27px}
.card h3{margin-bottom:9px}
.card p{margin:0;color:var(--muted);font-size:12.5px}
.tag{font-size:10px;letter-spacing:1px;font-weight:900;color:var(--orange);margin-bottom:9px}
.compare{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line);border-radius:18px;overflow:hidden;margin-top:38px}
.compare>div{padding:30px}
.compare>div+div{border-left:1px solid var(--line);background:var(--cream)}
.compare ul{padding-left:18px;color:var(--muted);font-size:12.5px;line-height:1.9}
.flow{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin-top:38px}
.flow div{padding:22px 12px;border:1px solid var(--line);border-radius:13px;text-align:center;font-size:12px;font-weight:800}
.flow div:last-child{background:var(--ink);border-color:var(--ink);color:#fff}
.flow div:nth-child(2){background:var(--cream)}
.formats{display:grid;grid-template-columns:1fr 1fr;gap:15px;margin-top:38px}
.formats .card{min-height:160px}
.ad-example{border:1px solid var(--line);border-radius:18px;padding:24px;background:#fff;margin-top:38px}
.ad-line{padding:12px 0;border-bottom:1px solid var(--line)}
.ad-line:last-child{border-bottom:0}
.ad-line strong{display:block;font-size:15px}
.ad-line span{font-size:11px;color:var(--muted)}
.metrics{display:grid;grid-template-columns:repeat(5,1fr);gap:10px;margin-top:38px}
.metric{padding:20px 9px;border:1px solid var(--line);border-radius:13px;background:#fff;text-align:center}
.metric strong{display:block;font-size:16px}
.metric span{font-size:10px;color:var(--muted)}
.faq{max-width:900px;margin:38px auto}
.faq details{border-top:1px solid var(--line);padding:18px 0}
.faq details:last-child{border-bottom:1px solid var(--line)}
summary{font-size:15px;font-weight:800;cursor:pointer}
.faq p{font-size:13px;color:var(--muted)}
.cta{background:var(--ink);color:#fff;text-align:center;padding:90px 0}
.cta .lead{max-width:730px;margin:18px auto;color:#c6cbd0}
@media(max-width:1000px){
  h1{font-size:47px}
  .hero-grid,.two{grid-template-columns:1fr}
  .cards3,.metrics{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:650px){
  h1{font-size:39px}
  h2{font-size:31px}
  .cards3,.cards2,.formats,.compare,.flow,.metrics{grid-template-columns:1fr}
  .compare>div+div{border-left:0;border-top:1px solid var(--line)}
  .actions .btn{width:100%}
}